A review and future directions of brand experience research
نویسندگان
چکیده
منابع مشابه
RFID: A Bibliographical Literature Review with Future Research Directions
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This article may be used for research, teaching and private study purposes. Any substantial or systematic reproduction, redistribution , reselling , loan, sub-licensing, systematic supply or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date...
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ژورنال
عنوان ژورنال: International Strategic Management Review
سال: 2015
ISSN: 2306-7748
DOI: 10.1016/j.ism.2015.09.003